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Jun 16 2007

Make sure you're open!

Saturday, June 16, 2007 9:55 PM
It was interesting to see yesterday on TV and advert for Network 3 which is advertising their latest £15 promotion. Calls to action for the advert included their website, stores and their telesales team. However if you were to ring their call centre, you'd have been told they were closed.

What's more interesting, is they were closed all day Sunday, so why advertise on a Sunday? If you can't stop your media agency running the ads on a Sunday, at least put a voicemail service on for the customer to leave a number, or even refer the customer to a website. Needless to say, 3 didn't have either option.

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